Liha Beauty
They are LIHA. They create beauty products that are, like them, a mixture of natural African roots and a quintessentially British attitude.
Meet a founders Liha a Gloucestershire girl born and bred and Abi a Londoner through and through. Whilst Abi was travelling the world as a professional athlete, competing in two Olympic games, Liha was setting up an art publishing business and living the quiet (ish) life raising her daughter.
They tried to do a soft launch to introduce the natural beauty community to there concept, which making tradition beautifying oils, soaps and lotions from the nuts, tree bark and plants inspired by the Yoruba (Nigerian) tradtions.
